Technology

5 Tools Everyone in Video Marketing Should Be Using

Using video in your marketing strategy is an absolute must. People respond to it more than any other type of content on the web. However, shooting and editing videos aren’t as easy as it seems, especially if you’re working with an extremely tight budget. But you can tackle this problem with the help of a free video maker. So click on this link if you’re not using video to find out why your competitors will eventually pass you by. 

You’ve probably already heard of the massive rise in video marketing over the past year, but are you really making use of it? According to HubSpot, 53% of marketers are using videos in their content marketing strategy; but only 38% are actually tracking whether or not that’s working out for them.

How are you using video to market your business? Are you just adding your videos to Facebook? Are you even creating videos at all? If not, you’re missing out on one of the best ways to spread the word about your business. 

And if you’re not sure where to start, here are five video marketing tools you can’t afford to ignore!

1)  Free Video Maker

Online video is on track to account for 82% of all internet traffic by 2021, and you’d be crazy not to consider using it as part of your online marketing strategy. 

But creating engaging videos can be time-consuming and expensive. However, this is not the case if you know the right tool to use. Now there are a lot of tools that allow anyone to create, edit and share videos from their computer, tablet, or smartphone, such as Promo Editor. It is extremely to use so you can focus on telling your story.

All you need is an online account. That’s it. After that, it’s easy-breezy to create videos with just a few clicks. Then you can upload your videos on social media or your website in less than 60 seconds. 

Promo’s free video maker will help you create high-quality videos quickly and easily without having to break your budget. 

2) Call-to-Action Button Generator


Everyone knows that a Call-to-Action (CTA) button is an essential part of any landing page, and we can all perform a Google search to discover everything you need to know about how to use them effectively. 

But what do you do if you want a super effective CTA but don’t have time to design your own? Enter the world of a Call-to-Action Button Generator tool.

This allows you to create your own custom CTAs with just a few simple clicks. Best of all, it’s also free and easy to use.

3) Color Picker Tool

Web designers use color pickers all of the time when making websites. The tool allows you to choose any color on your screen, so whether you’re creating a new website, app, or banner ad, it can help simplify your work. My favorite is ColorZilla for Chrome. It’s free and easy to use! Just select the color you want to pick from within your browser, then get its hex code instantly.

You can also use this along with a free video maker tool. It’s great for marketers who want to grab color scheme ideas from their audience.

4) Product Visualizer

If your product visuals aren’t ready yet, or you don’t have enough of them, Promo Editor can help with its interactive image-maker. Create an interactive mockup with simple drag-and-drop features and add engaging interactions. 

An interactive mockup will make you and your clients feel like they already own it—simply use available templates and create a video within minutes. No coding skills are required.

How can you use this alongside the free video maker?

  1. Your brand can mockup visuals of an actual model or prototype of your product (make sure to change out placeholder content like labels, logos, and other graphics). 
  2. Promo.com’s interactive image maker will help you walk customers through what they’ll see if they purchase it. 
  3. Use the Promo Editor tool to create a video that advertises and gives them more information about your product, including any features that might be difficult to illustrate via still images alone (i.e., special effects). 
  4. Create a short explainer video detailing one specific feature as an additional form of promotion for those who want more details on how their custom-made shoe works; turn them into potential sales leads by telling them about pre-order options.

5) Seamless Pattern Generator

The Seamless Pattern Generator is a video design tool that allows you to create seamless patterns from images or videos. 

After uploading an image or video, select a color and then choose one of ten available shapes. There are some easy-to-use editing tools as well as options for rotating, resizing, and adjusting aspect ratios. It is also possible to download your design as a PNG or PDF file.

When using Promo Editor, you can use a Seamless Pattern Generator video as a background. This option is extremely useful for masking logos and watermarks into your videos. As a result, it will be hard for viewers to identify who created a specific product because it has been masked with a seamless pattern. 

Also, there are many techniques that involve overlaying text onto your videos. Using your Seamless Pattern Generator video as a background eliminates any vertical lines from being visible from top-to-bottom on your text overlay.

Final Thoughts

The key to video marketing with a free video maker is understanding that great video marketing comes from truly understanding your customers. 

Who are they?  What can you do for them? How can you make their lives easier and/or better with your product or service? And why should they care about your product or service in particular? 

Knowing what matters most for your audience, and communicating it visually through video, will take your business to new heights.

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