Branding is something that too many businesses forget about. Your brand is the image that customers engage with, and appropriate care for that image can improve your sales a great deal.
A great way to promote your brand and engage customers is with company swag. Swag is simply company merch that customers can use, wear, play with, and enjoy.
We’re going to talk about how to create a company store today, giving you some insight into ways that you can sell your promotional products in fun and interesting ways.
Let’s get started.
1. Incentivize Purchases
The first thing you can do to get started is incentivize purchases of your company merch. Offer discounts or coupons for those who purchase your company goods and market that promotion before you open your store.
You can run those promotions through social media, email campaigns, and more.
2. Create a Swag Website
Your branded merchandise will do a lot better if you offer it online. Further, it’s smart to have a unique domain for your swag and all of your offers. If you’re not convinced, take a look at these 10 reasons why it’s important to have an online store.
You can also add an extension of your existing website to host all of your swag.
3. Hire Some Design Professionals
If you’re going to hit your swag campaign out of the park, you’ll need some great products.
Nobody’s going to go crazy over stock images and poorly designed clothing. Hire a few professionals to get you products that people will actually want. Aesthetics are everything when it comes to business swag.
4. Offer Variety
Some of the best swag store products are ones that people can use. T-shirts and clothing are great, but they might just get lost in the laundry.
Throw in a few functional items like pens, notepads, products with your logo on them, and other things that people can use every day.
5. Focus on Your Logo
Make sure that the point of your swag campaign doesn’t get lost in the process. Ensure that your logo is front and center with every product you make.
It’s hard to blast your logo without compromising aesthetics, though. That’s why you need professionals.
6. Start With a Big Push
Make sure that you have a plan of attack for your swag. Divert some of the marketing budget to push all of those products online. See if there are local events that you can attend and distribute your swag to customers.
That way, your efforts will reach people from different angles and make a serious impression.
7. Research Your Audience
A great campaign comes when you’re promoting to the right people. Do some market research and see what your target demographic is interested in at the moment.
There are numerous web tools for Amazon and Google that show you what particular groups are searching for. Use some popular products as swag, and you’ll get a better response from your customers.
Having Trouble With Your Company Swag Store?
Hopefully, our ideas for your company swag store will come in handy. There’s a lot more to think about before you get started, though. We’re here to offer more ideas.
Explore our site for more ideas on promotional products, advertising campaigns, business insights, and a whole lot more.