Marketing on Instagram is an opportunity for a business to showcase its brand on a digital channel. Instagram’s marketing tool — influencer marketing enables a vast reach. With 800 million monthly users and 500 million active daily users, Instagram is a platform that no marketer should ignore. It is for this reason marketers concentrate their marketing efforts on Instagram. Their efforts yield results with customers affecting direct purchases.
A business uses Instagram stories to connect and interact with its audience. It permits users to add account mentions, shoppable tags, and stickers for marketing in their posts. You can also take your story to a higher level of marketing by creating and showing long-form content using the IGTV feature. Add hashtags to your post to connect with similar posts to interact with other brands. Here are tips to better your marketing on Instagram in 2022.
Captivating content is never a fluke. It is the result of strategic planning, consistency, and patience. The formula to a successful marketing campaign is to use the Instagram video editor to perfect the flow of the video content and upload it at the right time. It will ensure your continual online presence to increase your credibility to attract customers.
For better reach, brands need to be active and consistent on Instagram by positioning frequent and well-timed posts. Next, identify when your audience is most active on the platform. You can achieve that by posting multiple times a day and using Instagram insights to note when your audience checks content. That will help you drive a better engagement with your audience.
Chat with your followers, answer their questions, solve problems, and like or comment on their posts. Your commitment towards them can motivate them to be your loyal followers.
Make Your Profile Attractive
To create an online presence with an Instagram profile is no rocket science. But that is not all. Remember, your followers look at your profile to know you better. Let them have your details. Help your consumers connect with you by placing your contact details on the profile. Delight them with a catchy description, and choose a profile picture from them to relate with you. Become more reachable to your prospective customer by using the following means:
Save your stories on the various available categories on your profile. It will make your profile look attractive to draw eyeballs. Display relevant content that will lift your marketing efforts.
Add a phrase you prefer immediately after the hashtag symbol in your profile description. For the next level in Instagram marketing, create your hashtag. A hyperlink makes them clickable.
IGTV creators share links on their profiles. You can repost the same post as stories.
It will appear as a swipe-up link in your stories.
Diverse Content with Monthly Editorial Calendar
The Instagram algorithm works in your favor when you’re consistent with your posting. It is the way to grow your followers too. You can achieve the consistency expectation only by using an editorial calendar. A perfect flow in content optimizes engagement. Use a tool that works for you to manage your social media handle that helps visualize your content flow plan.
At the onset, Instagram was a photo platform, but later it developed into one with various forms of content. To captivate the audience and display diverse content on your newsfeed; reels, boomerang videos, and IGTV. Maximize your reach to have more followers and conversions with influencer marketing.
User Generated content makes your work easy. You don’t have to spend your time and energy creating content. Instead, you can use user-generated content to further your marketing campaign. Your interaction with your customers helps build trust and long-term relationships with your customers.
All you need to do is find user comments concerning your brand. Also, create a hashtag and allow your users to create content on your behalf. Exercise caution— don’t repost without their approval.
Repurpose your Content
You have already read the advantages of using diverse forms of content on your newsfeed. You need to know that you don’t have to create unique content for each sub-platform.
All you need to do is create a long-term video (IGTV) and post it as a story and on your newsfeed. You can share the same post on your other social media handle, put it up on your website or email it to draw the attention of your prospective customers. Use your Instagram feed to promote your live events or podcasts on your newsfeed and upload promos or clips on your stories.
Grow your Followers with Consistent Branding
You can measure your success on Instagram with your growing followers. The best way is to encourage your viewer to hit the following icon. That will only happen when you post consistent content about your brand. It will make them curious and want to know your next move. That is reason enough to follow you. The branding post is your commitment to your potential customer; They know what to expect from you. That is the way to draw desired traffic to your brand.
Promote your Instagram Profile on Social Media
Cross-promote your Instagram profile on other platforms. That will enable your followers on those handles to check your Instagram profile and follow you here also.
Post your videos on Instagram and share the links on the other platforms. You can also use it as your email signature for better reach.
Freebies and Giveaways for Engagement
The success on Instagram is in scoring with engagement. Instagram marks your content as valuable depending on how much your followers engage with you. The best way to get a reaction from them is to give them offers they cannot resist. Freebies help you to increase your following as well as engagement.
Know your Metrics
Marketing is not one-sided. The audience must receive the content you offer. Create a plan to analyze your performance on the platform by selecting a data analytic tool to collect data.
Managing an account without a performance check will not help you. How will you know if your campaign is working for you?
Select from diverse parameters to analyze and summarise what your advertising campaign should be.
You can optimize marketing on Instagram through consistency, interaction, and strategy. Merge excellent diverse content for effective marketing. Concentrate your efforts to build long-lasting relationships with your followers. They will reward you with their loyalty by sharing your content for more viewers to discover your brand.