Each self-publishing author will ultimately have the same question, no matter what kind of book they’re writing, that is: How should they market it? People do not believe that writing a book is actually the easier part of the process. Everyone has a passion for whatever they’re passionate about, and they have something to say about the topic that interests them.
Following the book’s publication, what happens next? What marketing and selling strategies should the author use when marketing their work in the digital age? Start by accepting that visibility, awareness, and sales will not happen by chance or word-of-mouth right away. It may also be hard to organise a book tour if you aren’t a mega-influencer in the social media world. Self-publishing doesn’t mean that you can just list your book on Amazon and expect it to be a bestseller. Therefore, you need to adopt some proven and effective marketing strategies. Here are a few proven marketing tips that are best to increase booklet sales:
Information about your book should be accurate
When you publish a book, attach information that will help you market it effectively. Among the information, you will provide your book title, author name, description, but you should also consider searchable keywords and categories. They need to be consistent between retailers, and you need to have them.
You can kick-start your internet marketing campaign for booklet sales by creating a simple author’s website
A biography about your book or yourself, if you do not have one, is a good idea. As a result, the first place clients will go to find more information about you is your site. The better quality it is, the more likely you will pre-sell both you and your book. It is undeniably true that first impressions last in the dynamic world of business. You need an excellent website that accurately represents your book and you individually.
Use social media in a strategic and selective way
If we talk about visibility and sentiment, social media plays a major role. Start by determining which of the social networks your readers prefer to use. This will depend on the content of your book. A book aimed at business professionals, for instance, might do better on LinkedIn, followed by Facebook and Twitter, depending on the field. Create a graphic novel or another kind of book that is incredibly visual. One of the best platforms to use would be Instagram or Pinterest, which offers a more visual format.
Besides finding relevant groups, join them and engage in genuine conversations without mentioning your book. Embrace the natural process of connecting – you need to share your expertise and establish your credibility as an expert.
Taking advantage of Amazon offers and pursuing reviews
You should make sure you take chances to be discovered on Amazon by utilising all the spaces and features available. You should use key phrases and keywords in your description. It’s crucial to get your early customers to write positive reviews of your book(s) if you want Amazon to recommend it to others. Any book with a decent amount of genuine reviews is more credible. Asking readers to write reviews for your book is a great way for them to help. They will, in most cases, gladly comply. Those who appreciate an author are always eager to assist them.