Five seconds. That’s about how long the average person will wait for your website to load before they click away. Having a responsive web design is more than kicking some widgets to the curb to boost your page speed, however.
Carrying around a bulky laptop works in some instances, but in most cases, people browse through the web using their phones. That means your site needs to be available on multiple devices.
If it’s not, you’ll be losing out on tons of potential customers. That will more than drag your SEO rankings through the mud. We’ve got some website Design steroids use Tips that can help you out.
Keep reading to learn why you should strive to have a responsive website and find out how you can go about it.
What Does Responsive Web Design Mean?
Again, not every internet user uses their laptop to scroll through the web. Some people use a phone. Many users will pick up a tablet.
Part of what makes a website responsive is its ability to work across multiple devices. Something to keep in mind is that responsiveness doesn’t equal mobile-friendly.
Mobile websites look great on phones and tablets, but the second you pull it up on your desktop, the change in resolution will make the website difficult to look at.
Responsive sites work fine no matter what device you’re viewing them on. You won’t have to zoom in or make any adjustments to see everything the webpage has to offer.
If you want to run a test to find out if your site fits the bill, you can visit https://setapp.com/apps/sizzy. For now, we’re going to move on to the benefits of having a responsive website display.
It Saves You Money
The main reason why you want your site to work across multiple platforms is money. If you have to run one site for your mobile audience and one for those using a computer, it can get expensive.
You’ll need to hire teams to manage everything. Not to mention, maintenance can be a costly nightmare. You’ll also have to worry about two web hosting bills and you’ll be paying for two separate domain names.
When you make the trade to a responsive design, you’ll only have to worry about paying for a single website. It’s much less stressful on your small business bank account.
You’ll Gain More Web Traffic
Let’s say that you only optimize your website for desktop users. When someone pulls it up on their tablet or smartphone, the images will be off. The text will most likely be smooshed together so bad that it’s difficult to read.
Nobody is going to stay on a site like that for more than a few seconds before they leave. Considering that over 70% of all people use their phones to look things up on the web, you’ll be missing out on a lot of traffic.
When users have a pleasant experience on a site, they’ll come back for more. It makes you look a lot more professional, as well, so more people will be willing to deal with you.
Having fuzzy pictures and banners that jump around makes your site appear sketchy. If you run an e-commerce site, people will be afraid to enter their credit card information to buy anything.
Easier Website Maintenance
Having to maintain two sites can take up a lot of time and energy that you don’t have to spend. You’ve got better things to do, like manage your business.
Most small business owners hire a design team to take care of things, but that costs money. When you’ve got a responsive site, it’s not too hard to manage everything yourself.
It also allows you to pour all your marketing efforts into one place. You won’t have to spend time thinking about which site you should put on your Facebook business profile.
It’s Easier to Make Changes
A few customers have commented to let you know that you have a typo on your website. If you were still using two, you would have to go in and fix the problem twice. It’s a minor inconvenience, but still an inconvenience.
If you were using a responsive site, you would only have to make the change once. It allows for a lot more flexibility when it comes time to switch designs.
Remember when we said that having a responsive site will net you more web traffic? This is a benefit that keeps on giving. You see, the longer someone stays on your site, the more Google will reward you.
The analytics will see that you have something important to give, which will send you to the top of the search engine rankings. Google also prioritizes sites that can be viewed across all platforms.
It’s Easier to Keep an Eye on Analytics
Analytics is a pretty helpful tool. You’ll be able to look at your numbers and see how many people are visiting your site, what they interacted with while they were there, and how long they clicked around.
You can use this data to make sweeping improvements to your website to draw in more people. As you can imagine, though, keeping up with two sets of numbers can be a pain.
Boost Your Page Views With These Website Design Tips
Not everyone sticks to browsing through the internet on a computer anymore. Using mobile devices is much more convenient. That’s why over 70% of all people use them.
If you don’t use website design tips to make your pages visible across all platforms, you’ll be missing out. There’s no reason to have two sites that serve the exact same purpose.
For more tips that will help you increase your visibility on the web, visit the Digital Marketing section of our blog.