Did you read about the marketing power of custom stickers and labels? Are you ready to print stickers and watch your business grow?
Amazing, that is a great choice. However, speaking of choice – you might find actually choosing your stickers and labels a little overwhelming.
Since they will be custom-made, you have a lot of say in the final product. While this is awesome in terms of creative control, it can also be a little confusing.
We are here to clear up any confusion and help you make one of the most important decisions when ordering custom stickers: which material should you pick?
Read these three expert tips to get you started.
1. Consider the surroundings
One of the first things to think about when looking at materials is your requirements. Most of these will come from the environments your stickers and labels will be used in.
An essential aspect is whether your stickers will be used indoors or outdoors. If you want to apply them to cars, vehicle fleets, or windows, they need to be weatherproof. This means you want to look for a vinyl-based material, as these are laminated to be waterproof stickers.
If you are using your stickers to brand a product, think about how and where your product will be used. It might be used only indoors, but mainly in the shower or the bathroom, where they are exposed to condensation.
As a rule of thumb, remember: paper-based stickers are perfect for short-term and indoor uses like address labels or product packaging. Vinyl stickers, on the other, are ideal for outdoor uses and will last up to three years.
2. Become familiar with your options
Stickers are a physical product. Especially when you buy them online, you want to make sure they feel right. We recommend becoming as familiar as possible with the options available.
And there are usually plenty. Sticker and label makers offer a huge range of different materials. These range from your standard white base, to transparent and holographic materials as well as gold, silver, and glitter effects, or even bright fluorescent colors.
If you are unsure which will look best, request a material sample. This is a great way to assess your options. You might love the look of a glitter sticker, but the feeling of a paper label just fits your packaging materials.
You can even get your own designs test-printed on a material of your choice. Perfect, if you want to see different effect harmonizing with your artwork.
3. Think of your brand
Do not forget to consider your overall branding. What does your business stand for? How would you like to communicate that to consumers? Which elements do you want to highlight?
As a luxury business, materials like gold, silver, and holographic are an absolute no-brainer. They can emphasize the premium quality of the service or product you offer while still creating a classy look.
If your branding centers on sustainability and eco-consciousness, a vinyl-based sticker might not even be an option for you. Instead, you can focus on the different paper labels and bio-plastic stickers available to find your ideal match.
When used right, your stickers and labels can become an extension of your brand, so treat them like that to get the most out of them.
With these tips, you will find your perfect sticker material in no time. Do you already have a favorite material you swear by? Or are you torn between two options? Let us know in the comment section below!