Did you know that inbound marketing strategies generate 54% more leads than traditional methods? With the statistics, digital marketing planners have taken note.
But what about your business?
Have you taken steps to incorporate inbound marketing strategies in your business and brand awareness plans? The benefits of inbound marketing are vast. If you take the time to focus on strategies like content marketing and brand awareness, you can expect customers to be beating down your door in no time.
In this article, we will explain what is inbound marketing and give you five essential strategies to incorporate into your marketing plan.
1. Content Marketing
Content marketing is a great way to stimulate interest in your brand or niche. By providing articles relating to our subject area, you are stimulating interest in the customer’s mind.
Next time they think about your subject or product niche, your brand will be the first they consider.
Search engine optimization is an important component of any inbound marketing strategy. You want to make sure that your brand or company can be easily found on Google.
This will take a strategic approach, using both on-page and off-page tactics.
3. Email Marketing
Many people overlook email marketing as a form of inbound marketing. But the reality is that email gives you a personalized connection to your customer.
By regularly providing a newsletter that offers them value, you are more likely to lead them back to you for a sale down the road.
4. Social Media Marketing
Everyone has social media. By participating on these platforms and engaging in communities, your customers will feel that you have a real presence.
This is a way to introduce your brand into their mind quickly and cost-effectively.
5. Tracking and Analytics
There are so many ways to track your analytics across multiple marketing platforms. The most important aspect of your approach to inbound marketing is to be able to tweak and improve it over the long term.
This means being data-driven. You’ll need to track and optimize your strategies to make sure that the input you are giving toward your marketing strategies is really paying off on the backend.
There are a variety of marketing software options to consider to achieve these goals. With a few basic metrics relating to the website and email traffic, you can have a much better grip on which customers are saying yes to your offers and promotions.
Choosing Inbound Marketing Strategies
At the end of the day, inbound marketing strategies have the ability to transform your business. You can start with basic search engine optimization to get your website online.
Using content marketing on social media platforms and in emails to customers helps to put your brand or business at the top of their minds. Finally, you can use sophisticated tracking and analytics software to make sure that you’re getting the most for your advertising dollar.
If you enjoyed this article about inbound marketing cost and strategy, please check out the other articles on our blog!