Search Engine Optimization (SEO) is an efficient and cost-effective type of digital marketing. In fact, SEO is so effective that financial experts expect the SEO services industry market’s worth to grow to $103,236.2 million US dollars by 2025 at an impressive rate of 17.2 percent.
But the best part is, you don’t even have to pay an outside service to do your business’s SEO, you can do it yourself! Here, we cover how to do an SEO competitor analysis, a key SEO strategy.
By doing a competitor analysis, you can build and develop your business’s digital marketing strategy. Better yet, you can pull in more customers! Keep reading to learn more about how you can grow your business by using this effective SEO strategy.
What Is SEO?
When people search for your business or a term related to your products or services, do you pop up on the first page of search results? If not, how will potential buyers find your business online? When people can’t find you, they can’t become your clients or customers.
SEO seeks to remedy this problem. In terms of digital marketing, SEO is a set of strategies to help improve your business’s searchability and visibility in search engines.
SEO is for all businesses, as you can craft an effective SEO strategy at any budget. In fact, your HVAC business can benefit from SEO. Check out https://www.designmemarketing.com/hvac-seo/ to learn how to use SEO to improve your HVAC business today!
What Is an SEO Competitor Analysis?
An SEO competitor analysis is a research strategy where you identify any gaps between you and your competitors. By identifying these gaps, you can get an idea of how well your current SEO strategy is performing. You can also find areas for improvement and your competition’s strengths and shortcomings.
If a competitor is doing something to pull in more customers, a competitive analysis will help you figure out their winning strategy. Better yet, you can use your competitor’s winning strategy to your business’s advantage.
How to Do an SEO Competitor Analysis: The Basics
There happen to be many ways to perform an SEO competitor analysis. Yet, each method examines basic factors like the website’s content, keywords, links, and more.
To start, you just need a computer and an internet connection available for use. You can find a free template online, use an SEO competitor analysis guide, or create your own template to do the analysis itself.
SEO Competitor Analysis Tips and Tricks
Now that you know how to do an SEO competitor analysis, you can gain insight into your competitor’s strengths and weaknesses. Moreover, you can use that information to your business’s advantage to bring in more revenue.
Whether you hire an outside service or do it yourself, your business can benefit from using such SEO strategies in your digital marketing campaign.
Browse our Digital Marketing archive for more SEO-related content.