Mardi gras is right around the corner. It is time for businesses to step up their marketing efforts. Traditionally, Mardi Gras is the last day of the carnival season. Also known as Fat Tuesday, Mardi Gras has transformed from a one-day celebration to a week-long celebration. Celebrations include parades, parties, and lots of food.
Mardi Gras is a holiday that encourages eating and partying. It has a distinctive tradition that lends a creative marketing campaign for businesses. However, how are you going to capitalize on Mardi Gras? Don’t worry if you have not thought about it yet. Here are five ways to promote during Mardi Gras and get customers into your hotel allworldday.
The decoration in your hotel is an important factor in developing the client’s experience. The art surrounding your guests will impact their visual experience. It communicates your dedication toward special occasions. Thus, make sure you decorate in the distinctive colors of Mardi Gras. Think about tablecloths, wall decorations, balloons, napkins, and plates. You can also put up a visual backdrop. The guests will notice the colors and decorations as they navigate the lobby.
However, all of this will make a difference when people are inside your hotel. Use flyers to tell them what you have to offer them when they come in. Include details about any special deals or events happening at your hotel for the Mardi Gras carnival season. If you are not a pro at designing, create Mardi Gras flyers using PosterMyWall.
Mardi Gras Hotel packages and offers
Deals and promotions are common strategies to boost sales. However, the situation is a bit different if you are in the tourist industry. People traveling do not want to empty their bank accounts. They seek out special deals, package specials, and occasional promotions to save money during their trip. Introducing a Mardi Gras special and advertising it to tourists is certainly an effective way of marketing. Have specially curated packages to help your guests make the most of the carnival experience. From private parade access and viewing stands to delicious food and beverage credits, make people revel in the Mardi Gras magic in your hotel.
Make a Mardi Gras landing page on your website
Your hotel’s website is the most important element of your digital storefront. It is where you have total control of the information that is for the visitor to see. Utilize this prime online real estate by telling your viewers what you have planned therightmessages.
Create a Mardi Gras landing page of menu and promotions and make your website’s visitors aware of your specials. Include important details like the dates and times of your promotions, a special menu, and a reservations widget. Ensure to include several calls to action throughout the page to encourage people to make reservations. Place a banner or pop-up on every page of your website and link it to the Mardi Gras landing page. This will make the visitor notice it at all costs.
Look how Marriott created a separate landing page for Mardi Gras special deals.
Mardi Gras Specials and Giveaways
Have traditional items used during Mardi Gras available at your hotel. Hand plastic bead necklaces to people and ask them to submit their contact information. Promote it using a giveaway, such as a free trip to New Orleans tvboxbee.
Mardi Gras specials could be anything. Offer a free Mardi Gras shuttle to the airport. In the weeks leading up to the occasion, introduce “Fat” promotions in honor of Fat Tuesday. Offer Bogo beignets, a king Cake coupon, or a happy hour special. Try anything you think will get your guests into the festive spirit.
You can also have takeout options for your guests. Introduce a Mardi Gras Takeout Meal kit and make sure everyone gets to celebrate Mardi Gras. Have a signature menu for this special deal and make a full-course meal in essence. Since you are catering in person as well as off-campus demand, this will help you raise the overall revenue of your hotel.
Of course, so many people would be in town for Mardi Gras. Hence, the tweets, status updates, and Instagram posts about the event are going to be plentiful. While you are a business that caters to tourists, it is important to be on top of your social media game. If people are having fun in your hotel, make sure to thank them on social media. Repost or retweet the best reviews to show other tourists and locals what your hotel has to offer.
Facebook status updates have undergone many changes. From tagging friends to adding pictures, one new feature is travel updates. Using Facebook ad targeting, you can advertise your services directly to people who put their status ‘Traveling to New Orleans’. Advertising to tourists directly has never been so cost-effective and direct stylesrant.
Wrapping it up
As Mardi Gras 2023 gets closer, what are you going to do to make sure your hotel is seen, heard, and enjoyed by people visiting the city? Get rolling with these five effective ways of promoting your hotel during Mardi Gras and seize the opportunity while people are in town voxbliss!