Digital Marketing

Just the Facts: A No-Nonsense Guide to Content Marketing

Without a doubt, SEO is the biggest buzzword in the digital marketing world. Still, 70% of businesses don’t have an SEO strategy.

Luckily for you, that means less competition, but it all starts with a proper content marketing strategy. Well, here’s a quick, no-nonsense guide to content marketing in 2022!

Quick Guide to Content Marketing

First, you want to gain a general understanding of what search engine optimization is and how it works. Once you have that, you can start creating content and ranking higher. Here’s how.

The one main intention of SEO strategies is to boost consumer enquiries from your website. The closer your website can get to the top of a search engine, the more traffic your website will get and it will be more likely your products or services will be viewed by customers. If you are ready to implement and create effective SEO campaigns, get in contact with a reputable SEO agency.

Determine the Type of Content

Not all content marketing has to take place in blog format, although it is the easiest for beginners to create and most easily indexable by Google. However, by utilizing different types of content, you can potentially skip the line.

What we mean is that search engines will have between five and ten pages of written content on a search result, but they will also have carousels full of videos, images, and other types of content that have less competition.

If you have somebody on your staff who can create infographics, informative videos, audio content, or interactive content, then this could be your ticket to the first page! Of course, there’s nothing wrong with blogging. Diversifying is just something to keep in mind when developing your long-term strategy.

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Develop a Keyword Strategy

Next, you need to develop a list of keywords to use in your strategy. To conduct keyword research, you should first start by brainstorming industry terms that users may search for.

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From there, look on competitor websites and see what keywords they are using. Once you have a decent list, add them to an online keyword research tool to get related keywords. These should come with insights into their competition and search volume.

Once you have a fair list, run them through Google Trends to see which ones have the highest relative search volume. You want to use a wide variety of long-tail and short-tail keywords with varying levels of competition.

Of course, you want to rank highly for the short-tail keywords, but this isn’t feasible in the short term. Meanwhile, the low-hanging fruits can help boost your strategy in the short term.

Focus on Quality

Finally, no matter what type of content you create, focusing on quality from the very beginning is key. Not only does Google penalize low-quality content, but if you want to build a genuine, organic audience and a credible backlink channel, you need to give viewers a reason to come back.

Conversely, high-quality content yields greater conversions, builds trust, establishes authority, improves SEO value, and builds loyalty among your customer base. If you read a sentence and you’re unsure if it adds value to your content, remove it.

All in all, try to have something to say at all times in your content. If you need a hand with creating quality content consistently, then the services of a professional B2B content marketing agency can help boost your marketing strategy!

Start Ranking

Now that you have a handy guide to content marketing, there’s no time like the present to put this information to use. The sooner you do, the sooner you will see results. Start today and keep reading our blog for our latest online marketing tips!

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