Did you know that over 70 percent of Americans are active on at least one type of social media network?
More and more people are using social media for a variety of reasons. This is why social media marketing has been so fruitful for brands of all kinds. If you’re just starting out, it’s crucial to make the right decisions, including picking the perfect profile picture.
Are you wondering how you can do it? Keep reading to learn all about the do’s and dont’s of creating a business profile picture.
Do Keep It Professional
When it comes to commercial social media, you must always remember that you’re representing your brand as a whole. While it’s okay to have funny pictures as your default picture on your personal profile, for instance, such pictures may not be funny to potential customers.
You can try putting some tasteful humor in your actual social media posts, but your business profile picture is no place for that.
Don’t Make It Irrelevant
Whether you’re paying for social media advertising or posting a link to a blog post, your profile picture will accompany every little thing you do. Keeping that in mind, it makes sense to use your logo as your business profile picture.
That way, social media users can always associate your brand with your content and your content with your brand. If you need help, try out this transparent logo maker.
Do Use Photoshop If You Need To
Before you start using social media ads, it’s important to ensure your profile picture is as perfect as can be. Sometimes it’s necessary to tweak things here and there so that the picture looks exactly as you’ve envisioned it.
Photoshop is the best tool for making all kinds of edits. The general rule for photoshop is that less is more. The last thing you’d want to do is go overboard and create a profile picture that’s an eyesore, for instance.
Don’t Change It Too Often
Since your business’s social media is something that a user should recognize right away, you should avoid changing your profile picture all the time. A lot of people recognize profiles based on their profile picture rather than their username, for example.
By changing your profile picture every month, you could end up confusing customers. That will also work against your efforts to increase brand awareness.
Are You Ready To Choose A Business Profile Picture?
Now that you’ve learned all about the do’s and dont’s of creating a business profile picture, you can put your best foot forward when being active on social media. After all, social media is one of the best ways a business can connect with new and old customers.
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