For every entrepreneur, the most important thing is to promote the brand through advertisements. Various marketing techniques are used for this purpose. In the new-age world, people are more inclined towards giving preference to digital marketing. It’s so because they believe that it will provide them with remarkable benefits. Though it proves worthy in some cases, digital marketing is an expensive way of promoting a business. Established brands can choose it to promote themselves. But for emerging entrepreneurs, choosing this method to advertise may not be considered wise in the initial phase of their businesses. Moreover, to continue to gain prominence in the digital world, you have to pay hefty fees from time to time. Else your ads will expire.
So, often people turn their attention towards the traditional forms of advertisements. One such form is the use of custom flags. If used strategically, they can give you an edge over your competitors. They can draw the attention of potential customers and help you to gain the trust of the people. Some business owners nail the design of the flags so well that they become benchmarks for others. But many others, on the other hand, end up making some serious errors that negatively impact their brand image. In this article, we will tell you how you can design an attractive custom flag so that you gain maximum benefit from it.
Choose the apt size
The size of your flag will depend on the size of your event. More often than not, it is seen that people tend to order a larger size for small events with the hope that it will catch the attention of others. But an odd size will look ridiculous and out of place. Instead of drawing the attention of people, your flag may lead them to avoid interacting with your brand.
And if somehow the opposite scenario takes place, that is, if you land up at a big event with small custom flags, people will fail to notice their existence as they will get lost among the crowd. So, opt for a size that will be visible from quite a distance and will be suitable for the event.
Use relevant text
Pay attention while choosing the information you want to put on these flags. Do not use too much or too little information. Select only the relevant ones, or else it will confuse the onlookers. Space out the text in such a way so that the writing is visible from a certain length.
Choose an appropriate font
Using decorative font may give a classy appearance to your custom flag. But such texts are hard to read. Thus, the prime objective behind using the flag will be lost. Even if you choose an attractive design but fail to select a suitable font, all your hard work will go in vain. So, to be on the safer side, use fonts like Arial, Calibri, Times New Roman, etc.
Pay heed to the color scheme
Colors play a vital role in catching the attention of the people. Pick eye-friendly colors. Also, keep in mind the ambiance of the event and select the color scheme accordingly. Be specific about the background options as well. Neutral works best as a base. It improves the visibility of the flag.
Try to pay attention to these details while designing your custom flag. Remember, a small mistake can hamper your reputation.