Digital Marketing

Where Does Conversion Start and Where Does It End? Understanding The Sales Funnel

When people hear words like sales funnel or conversion funnel, they are often intimidated, thinking it is something highly complex. However, the reality is the opposite, and if you run an online business, you already have a conversion funnel.

Nonetheless, simply having a conversion funnel does not do much, making it very important to optimize the funnel for better results. Many businesses choose to outsource this by leveraging King Kong’s CRO services.

One can even do that by themselves as long as they clearly understand the funnel. That being said, let’s understand different levels in a conversion funnel.

  1. Awareness: The first level in any conversion or sales funnel to attract visitors to the website and generate quality web traffic. One has to do this by generating amplified awareness about the brand and business as a whole. It is better to start with determining the sources generating the best quality web traffic. This way, you can make informed decisions and focus your efforts on areas that will drive the best results. Certain businesses leverage targeted advertising through content and social media marketing for better results.
  2. Interest: Now that you have traffic on your website, it is time to make efforts to get your visitors interested in your products and services. This is where a robust and result-driven content marketing strategy comes in handy to help your business better connect with the prospects. In addition, provide your visitors with offers that are hard to resist, along with highly appealing web designs for amplified results. There are many tactics you can use at this point to further enhance the effectiveness of all your efforts. Leveraging King Kong’s CRO services can also be very beneficial at this stage.
  3. Desire: The next level in your sales funnel is building a sense of trust and desire among customers. This will help all your prospects learn much more about the products and services offered by your business. Remember, every visitor that has managed to reach this level is now a valuable lead, and they must be treated accordingly. This is the stage where you can deploy more targeted advertisements with personalized and valuable content. This will keep your prospects engaged, further increasing their chances of visiting the website frequently until they make a purchase.
  4. Action: The final stage in the sales funnel is to take action for conversion. Until now, the visitors have been traversing through the funnel with minimal actions such as downloading an eBook or signing up for newsletters. These are the micro-conversion steps that keep the customers connected with the business. However, it is time to deploy strategies and tactics that will finally convert the lead into a paying customer. Therefore, make sure to have an effective lead nurturing strategy in place to minimize and, if possible, eliminate all and any visitor churn.

Final Thoughts

These are the different stages of a sales or conversion funnel. Hence now that you have a better understanding, you can use this knowledge to enhance your efforts across all levels of the funnel. However, if this sounds like too much hard work, you always have the alternative to opt for King Kong’s CRO services.

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