How to Create Instagram Content Strategies: What You Need to Know
Did you know that as of 2020, there were over 1.4 billion Instagram accounts?
Undoubtedly, social media has become vital in marketing businesses online. But, social media marketing isn’t as simple as uploading content and hoping it starts to trend. You’ll need to understand the basics of content strategies if you want to use social media to promote your brand.
Do you need help to create Instagram content strategies? If so, we invite you to keep reading since we’ll help you understand how to post successful content for Instagram in today’s post.
Create a Posting Schedule
As you know, billions of people use Instagram, which means that you’ll need to consider your target audience when scheduling your posts. For example, posting during lunchtime breaks may increase engagement if your target audience is adults. But, if you have a young target audience, you should post content during the evening.
Once you figure out the best time to publish your posts or videos for Instagram, then you’ll need to make sure you stick to a regular posting schedule. Regular Instagram posts will show your target audience that your brand is active. But make sure you don’t over-post or you may saturate your target audience.
Use Brand Hashtags
Even though you should always use popular hashtags, you should also create a brand hashtag. A brand hashtag will represent your brand and motivate your target audience to share content about it.
But, of course, this doesn’t mean you should create a hashtag with your company’s name but rather create hashtags that share aspects of your brand.
Don’t Post the Same Content
If you want to create a successful marketing strategy, you’ll need to create attention-grabbing posts. For example, instead of posting a bland picture of your product, try to spice it up by adding a filter or caption. Here are some ideas you could use as posts:
- Short videos
- Instagram Stories
- User-generated content
- Product announcements
Additionally, memes have become increasingly popular on the internet, so creating funny memes can help boost your brand’s awareness. But, make sure your memes aren’t too edgy or offensive since that’ll put your company in a bad spot.
Go Live and Interact
Nowadays, people tend to trust brands that interact with their audience, especially if they are interested in hearing their concerns. So, hosting live Q/A sessions on Instagram is a must if you want to grow your online business.
Additionally, you can take your time and reply to comments on your posts, which shows that you care about your customer’s thoughts and opinions.
Create Instagram Content Strategies Successfully
Hopefully, you now understand how to create Instagram content strategies with the help of this informative post. But, of course, establishing your brand on social media takes time, so be patient! So, start gaining more customers by following these content strategies today!
Did you find these tips helpful in growing your online presence? If so, we invite you to check out our other marketing-related posts before you leave!