Did you decide to give sticker marketing a try? Congratulations, that is a great decision, and we cannot wait to see your business transform.
Now that you know which marketing strategy works for you, how can you find a sticker printer that will deliver a high quality product that matches your brand?
Look no further, we are here to help you with that. In this article, we will talk you through three important factors that can aid you in deciding whether a sticker printing company is for you.
We will cover everything from transparency to service to make sure you will receive your perfect stickers the first time around. Does that sound good? Then read on.
1, Lead times
Most sticker printers offer custom-made products. This means that every time an order is placed, they have to start from scratch. Often, this leads to longer lead times. Long lead times are not a problem per se.
However, no matter how long it might be, it should be predictable. Their lead times should be easy to find on their website. After all, you, as a business owner or marketer, depend on your stickers arriving on time.
While we would generally recommend placing your order early in the campaign planning process, a reliable sticker printer communicates their lead times openly. On top of that, they also state their delivery times, which must be added on to the lead time.
2, Digital design proofs
What we love about custom stickers is that you can have any design printed onto them. Since there are so many different options, make sure to go for a supplier that offer digital design proofs.
A digital design proof is a digital representation of what your final stickers will look like, including the height, cut lines and colors. Reliable sticker printers will send you such a design proof before your design is printed, and they will not print your stickers without your approval.
Look for a supplier that offers free changes to your digital design proof. You might open it and see that you are not satisfied with the cut line. Your sticker printer of choice will change that for you for free until you are 100% happy.
3. Sample orders
If you have ordered stickers before or have already done a bit of research, you know that there is a huge selection of sticker vinyls available. There are certain criteria you can follow to find your best material, but sometimes you simply have to hold it in your hand.
Reliable sticker printers offer so-called sample packs that include their entire material range. Often, these sample packs are very low-cost and come with a discount code for your next order.
Their materials should not be a secret as, after your design, they are the most important part of your stickers. A good sticker printer will always make your choice as easy as possible and will happily assist you every step of the way.
We hope these tips will help you find your perfect match and print beautiful stickers. Do you have any questions? Or maybe feedback or your own experience you would like to add? Then please leave us a comment below.