Ecommerce is booming, and so is the number of online shoppers. In 2021, it’s estimated that there will be more than 2.1 billion digital buyers worldwide. Online shopping is here to stay and provides a huge opportunity for businesses.
Although more people are shopping online, your business needs to leverage your website effectively to get more sales. Websites can provide you with a ton of data about your customers that you can use to improve their experience. With a data-driven website, you can entice more users to buy.
Do you want a better understanding of website data and how you can use it to drive sales? Read on to learn about different types of website data.
Know What Your Customers Are Searching for
Search keywords are vital to track if you want to understand your customers and improve your website experience. If your website has a search bar, analyze the keywords your customers use to find what they need. Google Analytics has tools to track these search queries.
You can create content based on those terms to attract traffic. These terms can also help you organize your site to improve the user experience. These changes help your customers get the information they need, so they are more likely to purchase.
Track Google Analytics Data
Keywords aren’t the only website data you can track with Google Analytics. Google Analytics offers your business sales data and KPIs, including click-through rate, landing pages, and bounce rates.
This data tells you what pages customers visit and how long they stay on that page. If you are seeing low click-through rates or high bounce rates, your landing pages might need a rework to grab customers’ attention better.
Understand the Buyer Journey
Your website probably uses cookies that allow you to track users as they browse the web. Google Analytics helps you track each page of your website users visit and in what order they do it. This data enables you to create a clear picture of your buyer journey.
The buyer journey is the steps your customers take before they make a purchase. For example, they might click on your site, check out your blog or about page, then check out your products before adding one to their cart. Data can help you better understand these steps and create calls to action and content that helps customers move through the buying process.
Analyze Customer Cart Data
When looking at your customer journey, you might notice your customers getting stuck at the checkout with items in their carts. Cart abandonment is a massive problem for many e-commerce businesses, so solving it is crucial.
Cart data can help you determine what products your customers might be holding off on buying. You can send them reminders about their cart to reattract their interest. You can also include promotions for these customers to encourage them to buy.
Track Your Sales Data With Software
Your business is constantly generating new website data from new customers. Capturing and analyzing this data is key to sorting through leads and creating better marketing strategies. You can use sales intelligence software to help you keep track of your leads and their data.
Sales intelligence software offers countless tools to help you gather data and find helpful insights. These insights can help you nurture leads into customers. Find out more about which sales intelligence tools are best for you.
Drive More Sales With Website Data
With today’s technology, your business can learn a ton about how your customers interact with your website. If you apply what you learn from this data, your business can get more sales. So, take the time to implement a data analysis strategy so you can get a better understanding of your customers to make their buyer’s journey better.
Are you looking for more guides to boost your digital marketing and drive sales? Check out our website for more business guides like this one.
