Why use USPS postal validation?
Despite what you may have heard, snail mail isn’t extinct. When it comes to marketing, email and mobile phones have revolutionized the way we do it. Postal mail, on the other hand, has its place. Use USPS address verification to get the most out of it.
A standard format is used by the US Postal Service (USPS) to record and preserve all legally authorized US addresses. Unless otherwise noted, addresses should be written in all capital letters, contain a nine-digit zip code, and include the name of the firm or organization, if appropriate.
Verify addresses at the point of input, eliminate online form mistakes, and clean and append your data to ensure that your address list fulfills these standards and contains legitimate, deliverable addresses. Count on us to show you the way.
What is the USPS Address Verification Service?
Verifying and correcting addresses to conform to USPS standards and formatting is the primary function of USPS postal validation. You run the danger of sending undeliverable mail if you don’t have it. If you find an incorrect address in your database, there are many possible causes.
Prior addresses may become out-of-date with the passage of time. Streets alter, apartments close, and people relocate. Only 10 percent of Americans change addresses every year. The typical American moves 11 times over their lives. Keeping track of all that data would be a major undertaking. What are the repercussions of a mistake?
Sending mail and products to the incorrect address might have some unintended repercussions. Returning mail costs you money, but the worst-case scenario is that it ends up in the hands of an unintended recipient. When it comes to sending a letter to a consumer, you never know.
The use of online forms is another method by which incorrect addresses are introduced into your database. When clients fill out forms on your website, there’s always a chance for a mistake to get through. Incorrect spellings of street names and cities, as well as omissions of apartment numbers and zip codes, are common blunders.
This doesn’t rule out the possibility that a user intentionally fills in a wrong address. To get a lead-generating offer, you usually have to provide your address. An address that does not link to a mailbox may be used by those who want the instant offer but do not want to receive mailings from the company.
There are also issues about privacy. This may be the case for certain individuals who are concerned about the security of their personal information. As a result, they do not want to risk compromising the security of their house or allowing their address to get into the hands of criminals.
With address verification from the USPS, you’ll never have to worry about your mail being returned as undeliverable since it will detect any outdated or incorrect addresses. In the following section, we’ll look at five ways that USPS address verification might improve your company’s bottom line.
Save both time and money.
Let’s pretend you didn’t double-check your address book. When a client moves, you’re certain the mail will be sent. Returned mail soon follows. Sending to the wrong address was a waste of money!
Instead of sifting through your address book manually, you may utilize a USPS. Postal Validation service and let the machine do the work for you. You’ll save money and time in the long run if you do this now instead of waiting until anything goes wrong.
In the beginning, we explained that the normal USPS address format contains a nine-digit zip code, which you may have already remembered. No, we didn’t make a mistake or think zip code was the same as SSN.